Concise Summary:
A recent video by Publicis Groupe CEO Arthur Sadoun highlights the immense data collection capabilities of the advertising industry. The company, which acquired both Epsilon and Lotame in recent years, boasts that it possesses highly detailed personal information on nearly all internet users. This includes their browsing habits, social media activity, purchase history, and even financial details like income and spending patterns. Sadoun showcases this through a hypothetical user named “Lola,” demonstrating how the company can predict consumer behavior, such as purchasing decisions, based on her demographic data, online and offline activity, and even her family’s consumption habits. This collection of information allows Publicis to deliver highly personalized advertising at scale, potentially raising ethical concerns about privacy and data misuse.
Key Points:
- Here are five key points extracted from the provided text:.
- The advertising industry, particularly through companies like Publicis Groupe, holds vast amounts of personal data on internet users.
- Publicis Groupe’s acquisition of Epsilon and Lotame has significantly expanded their ability to collect and analyze user data for targeted advertising.
- Publicis CEO Arthur Sadoun emphasizes the power of their software program, CoreAI, which allows them to predict consumer habits and behavior at a granular level.
- The company showcases “Lola,” a fictional persona representing an average online consumer, to illustrate how they gather information like social media activity, purchase history, and even familial details.
- Publicis Groupe claims they can use this data to predict future consumption patterns, such as Lola’s potential shift from premium to private-label products due to rising prices.
Archive Links:
12ft: https://12ft.io/https://gizmodo.com/data-broker-brags-about-having-highly-detailed-personal-information-on-nearly-all-internet-users-2000575762
archive.org: Data Broker Brags About Having Highly Detailed Personal Information on Nearly All Internet Users
archive.is: https://archive.is/https://gizmodo.com/data-broker-brags-about-having-highly-detailed-personal-information-on-nearly-all-internet-users-2000575762
archive.ph: https://archive.ph/https://gizmodo.com/data-broker-brags-about-having-highly-detailed-personal-information-on-nearly-all-internet-users-2000575762
archive.today: https://archive.today/https://gizmodo.com/data-broker-brags-about-having-highly-detailed-personal-information-on-nearly-all-internet-users-2000575762
Original Link: https://gizmodo.com/data-broker-brags-about-having-highly-detailed-personal-information-on-nearly-all-internet-users-2000575762
User Message: Data Broker Brags About Having Highly Detailed Personal Information on Nearly All Internet Users
For more on bypassing paywalls, see the post on bypassing methods