Key Points:
- A WIRED investigation reveals that Google’s advertising platform, Display & Video 360 (DV360), allows marketers to target sensitive groups, such as individuals with chronic illnesses and those in significant debt, which contravenes Google’s own policies.
- The investigation raises concerns regarding national security, as data brokers can access information on devices used by government personnel, including military, judges, and Capitol staff.
- The findings suggest that sensitive personal data may be leveraged inappropriately, combining various data sources to pinpoint specific individuals.
References:
- Source: WIRED article on Google’s data targeting practices.
Executive Summary:
A recent investigation by WIRED has uncovered that Google’s DV360 platform permits marketers to target vulnerable individuals, including those facing chronic illness and financial difficulties, a practice that violates the company’s public policies. This targeting raises serious ethical and security concerns, especially given that sensitive data on government employees is also accessible, which could lead to targeted ads directed at national security decision makers. Experts warn about the implications of this data accessibility and the need for stricter controls on personal information used in advertising.
Original Link: https://www.wired.com/story/google-dv360-banned-audience-segments-national-security/
12ft.io Link: 12ft.io
Archive.org Link: Archive.org
User Message: Google Ad-Tech Users Can Target National Security ‘Decision Makers’ and People With Chronic Diseases | WIRED
for more on see the post on bypassing methods